The project will involve designing a website for <client name>, a widget wholesaler from Inverness.
The website will be designed to the very highest standard and will reflect client name>’s established corporate identity.
We will use <Expression Engine> an open source content management system (CMS) which will allow you to easily add content such as products, text and images to the website with a minimum of technical knowledge, within a tightly defined design framework.
We will design the site with Google in mind, however a further online marketing campaign using search engine optimization (SEO) is strongly recommended at some stage in the future, in order to maximize the number of visitors to the site. This work can be done by us, or can be done by another suitable agency.
We also recommend building up a mailing list of potential and current clients, in order to send a monthly newsletter to them with good news + special offers.
We would undertake to do the following:
Planning and wireframes
Photoshop / Fireworks design of homepage look and feel, based wireframes & client suggestions. Up to 3 alternative look-and-feel versions are included in the quote.
Design of up to 20 interior page templates, based on signed off wireframes. Up to 10 iterations of each are included in the quote as standard.
Coding and cross-browser testing of all templates.
Extensive cross-browser testing at multiple resolutions.
Creation of up to 8 contact / enquiry forms, if required.
Pages to be coded to be SEO friendly. Note: Keyword research and other SEO is not included in this quote.
Setup of <Expression Engine> content management system (CMS), for editing text and images on main website.
Remote training with CMS, delivered via Skype. (up to 1.5 hours) Note, onsite training can be arranged for an additional cost.
Basic user guide to CMS. (supplied as video or PDF)
We anticipate the client has a relatively small number of high-value customers. Therefore it is worth considering creating some custom-designed email newsletter and promotional templates to keep in touch with the customers and increase customer loyalty and brand awareness.
This is an optional extra and would include:
Setup of email marketing system for capturing email addresses.
Creation of email newsletter and promotional templates.
Testing of emails in multiple email software, including on iPhone, iPad, Blackberry.
Remote training with email marketing system, delivered via Skype. (0.75 hours) Note, onsite training can be arranged for an additional cost.